Priya Parikh

Designed as a form of self-expression, the Priya Parikh label embodies the spirit of simplicity and sensuality. Comprising of Indian and Western pret wear, Priya’s designs span over a natural and classic colour palette, which is vibrant yet earthy. Aligning with the concept of freedom of movement, she crafts each piece with a certain sense of style, which makes them interchangeable, allowing them to transform seamlessly from day to night, weekday to weekend and season to season. 

The label’s minimalist yet fashion-forward flare brings about a seamless blend of ethnic and contemporary designs that enhances the feminine silhouette